Lancia: 200 horses
Posted by Bert Callens - Category: Ambient, Outdoor- Company: Lancia
- Agency: Arc Amsterdam
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Country:
The Netherlands
Lancia organized an impressive stunt in Amsterdam. For the unveiling of their new concept car, they’ve gathered 200 horses and horse riders, to walk around the new Lancia Delta cars in the streets of Amsterdam.
Will it boost the sales of the car, I’m not sure, but fact is that they’ve earned a lot of media attention with this stunt…
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