Audi: Nightvision
Posted by Bert Callens - Category: Outdoor- Company: Audi
- Agency: Young & Rubicam, Zürich
-
Country:
Switzerland
During the night life-sized, self-luminous wild animal figures were put on the sides of roads – roads with frequent traffic but no lighting. This stunt allowed the target group to experience the benefits of the Audi Night Vision Assistant – without owning an Audi themselves.
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