Duval Guillaume Antwerp seduced the Cannes jury again. This year they won a bronze Lion with the Komatsu direct mailing campaign.
Komatsu is a brand of heavy construction machines, in Belgium they don’t have a lot of clients. With this direct mailing action they wanted to get 5 new big key clients for Komatsu. They dropped the envelope in the mailbox of these 5 companies, but not in an ordinary way. They used a big Komatsu machine to do this. Talking about extreme precision?
Komatsu: Extreme direct mailing,