Honest tea: Honesty
Posted by Bert Callens - Category: Ambient, Outdoor- Company: Honest Tea
- Agency: SS+K, New York
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Country:
USA
Honest Tea, a soft-drink brand conducted a social experiment to see which of the big cities in the United States is the most honest one. By placing unmanned racks filled with Honest tea flavours, people could decide whether they would pay 1 dollar for a drink, or not. Honest Tea then filmed and counted the percentage of people paying for their drink. What do you think: are people from New York fairer than San Francisco?
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