The idea was to place very special Landmine-stickers with self-adhesive topsides in front of the booths. They were invsible unitl they stuck to the people’s feet. As soon as passers-by removed the stickers, they were surprised to see a landmine-picture on the bottom side and were informed that in many other countries they would have been mulitated at this moment.



Company: Unicef
Agency: Leo Burnett, Frankfurt
Country: Germany

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