HOT: Large magnetic billboard
Posted by Rindert Dalstra on October 26, 2009 1 comment
As part of a 360 campaign entitled ‘At home with the stars’, BBR Saatchi & Saatchi Tel Aviv created a 140 meter (460 feet) long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them.
This resulted in that the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.
This campaign was made for HOT, a television network, to promote their show and stars to its customers.
Company: HOT
Agency: BBR Saatchi & Saatchi, Tel Aviv
Country: 
Israel
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November 9, 2009
Great concept!!!
for any concept that include magnets in any place in Europe you can always start by contacting the Gorilla Magnets from Holland!
regards,
the Gorillas