McDonald’s: Fry lights
Posted by Rindert Dalstra - Category: Ambient, Outdoor- Company: McDonald’s
- Agency: Leo Burnett
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Country:
USA
Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace the McDonald’s Fries. From now until Dec. 8, 2011, the sky will be lit up by “Fry Lights” on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.
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