Creative Criminals

Last week Bert posted a part of the Newcastle Brown Ale campaign. Today we present you the complete campaign. They accomplished this through a series of spectacular out-of-home installations in San Diego, and the brand’s first-ever TV campaign, each element executed to engage our audience visually, and communicate Newcastle’s one-of-a-kind taste and brand. View the complete campaign after the break.

Shadow Art

The 256 square foot shadow sculpture was produced with a single light source and 3,000 real Newcastle Brown Ale bottle caps.






Making off the shadow art


Human installations




Trapped In A Schooner