Creative Criminals

Are you sick of the cute cat approach in every single catfood commercial as well? Then this commercial is definitely something for you. A whole new and very cool approach, beautifully filmed as well.

What’s the worst news you can give a dad? And by worst, we mean the worst. Well, that his son is supporting another football team. Gol Televisión made a pillow for ‘meant-to-be- FC Barcelona’- babies that played their stadium songs.

When the Swedish mobile operator 3 wanted to promote their “Pocket WiFi”, a portable WiFi router, they used an unexpected media channel – WiFiIn the Stockholm Central Station they set up a WiFi hotspot and made it public. Then they named it ”Looking for WiFi?” and when people connected to the network they were redirected to a web page where the local 3 Store asked if it was not about time getting your own WiFi.
Simple, but effective..

This commercial is pretty great. Even if it’s only because of the smirk on the little kid’s face, you have to watch it. On top of all that, the plot change at the end will definitely surprise you.

Cool campaign from GITAM BBDO. When Opel asked them to launch a campaign for the new Opel Corsa, which is specially designed for youngsters, they proposed to change the name ‘Corsa’ in something else. And what owner wouldn’t want to have their own name on their car..

Every bike rider knows that you should wear a helmet. Especially when riding through the city. Still lots of people leave their helmet at home – if they have one at all. The truth is, lots of people think it is pretty uncool to be seen wearing a helmet. But this piece of activation marketing Ogilvy created for Nutcase Bike Helmets changed that.

Make sure you turn on the subtitles before you watch this ad, unless you speak Portuguese that is. And prepare yourself for an utterly absurd commercial. This guy washed his hair with women’s shampoo and the strangest thing happened.

Mentos came up with a new advertising campaign called ‘Stay Fresh’, which is a global ad campaign that runs on TV, print and outdoor. It shows a situation where a guy suddenly starts talking and acting like his dad.

To communicate the new barbeque sub sandwich this cool application was developed. Like a real BBQ you have to wave a tablet until the charcoal heats up and burns, making it perfect to grill the meat for the new Subway sub. Very fun and relevant to the product.

An average of 3 kids disappear in Argentina every day. Unfortunately, people don’t really get involved with the problem. Thanks to a quite particular flyer, thousands of people opened their eyes.