Creative Criminals


Playboy: Wouldn’t happen online

Posted by Bert Callens - Category: Print

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Funny and cunning print ad by Playboy South Africa. They placed a print ad in magazines with almost fully naked women, only their breasts were invisible because the page was split in two. The tagline “This wouldn’t happen online” was placed beneath the ad.




Kit Kat: White Chocolate Art

Posted by Bert Callens - Category: Ambient, Online
  • Company: Kit Kat
  • Illustrator: Mike Watt
  • Country: Australia Australia

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Niece piece of artwork. Kit Kat decided to commemorate its limited-edition white-chocolate Kit Kats by taking the last 50 and getting illustrator Mike Watt to melt them down and create 50 original illustrations from them. After crushing and melting the things, he painted the resulting goo on canvas and used a knife to scrape away the sections he didn’t want, leaving behind a white-chocolate relief.


Swiss Heart Foundation: A Story of Hearts

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Swiss Heart Foundation
  • Agency: Contexta, Bern
  • Country: Switzerland Switzerland

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A story that goes to the heart in the truest sense of the word. The TV spot of the Swiss Heart Foundation calls attention to the most common cause of death in Switzerland: heart disease and stroke. The spot tells the wonderful story of a great, undying love, and simply shows on how precious every minute of our lives.


Solo: The world’s largest message in a bottle

Posted by Sander Janssen - Category: Ambient

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Say hello to the world’s largest message in a bottle. The bottle is 8 meters long and is filled with a 12 square meter letter and a case of Solo (of course). Object: To let the wind and ocean currents decide who gets to taste the world’s best soda. And the fans can guess where it will end up at.


Vodafone: The Kiss

Posted by Sander Janssen - Category: TV & Cinema Film

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Vodafone is introducing Vodafone Red with unlimited talk and text in this stunning commercial with the theme, Good things should last forever. The transitions between every scene are simply perfect, creating just the right atmosphere for an advert not easily forgotten.


Doritos: Now or never

Posted by Sander Janssen - Category: TV & Cinema Film

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What would you say if somebody asked you to drop everything and fly to Austin right now? Meet Roarke Boes. The one who was bold enough to say yes. He went with Doritos to the South By Southwest (SXSW) music festival and met famous rapper Ice Cube.


HP: Photo Ball

Posted by Bert Callens - Category: Ambient

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Have you ever went t a music festival? Well, chances are real that then you played with this giant ball, carried and pushed around by the crowd. Well HP came up with a great idea to put a photo camera inside the ball so everybody could be portrayed. In the ball a Wifi-antena was also installed so the video images could be streamed live on the big screens.


Valin custom tailoring: Whatever your shape

Posted by Sander Janssen - Category: Billboard
  • Company: Valin custom tailoring
  • Agency: Lg2, Quebec
  • Country: Canada Canada

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To promote a custom tailoring service, this special billboard was made. You can change the sizes of the model by pulling the arrows at the edges, this illustrates the tailer will fit every size. It looks hard to pull the edges though.