Creative Criminals

During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s , the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking. Therefore they developed The Beer Turnstile..

Heineken launched a new commercial featuring a small village in the South of France. The commercial starts with a guy kicking a rugby ball into the village. The ball gets lost and creates chaos..

This commercial is just amazing. A guy walks to a bus stop while it’s freezing and finds this weird guy waiting there as well. Eventually he ends up with him chilling next to a fireplace in long underwear.

When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley.

Romanian movies are not that popular with the Romanian public, unless they have won a prestigious movie award. Unfortunately the movie ‘Domestic’ didn’t win any. So they had to use a different strategy for this movie. Check out the cool guerrilla stunt they did to get the movie to it’s audience.

Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration. In essence, this means they have no official identity. With the upcoming presidential election, Unicef made candidates commit to a better way of enrollment.

Great idea from Huggies, Portugal. They made a device you put on your babies diaper and when it perceives an increase in humidity it sends a tweet out to the parent’s Twitter account to let them know the baby needs their attention.

JWT Brazil designed this Rock Clock alarm clock application for 91 Rock radio station. It’s not simply an alarm clock, every time you snooze you get a heavier rock song. This fits perfectly for a rock music radio station.

This commercial is after a few weeks already one of the most shared ads of 2013. And there is surely a good reason for that. In this Kmart ad, people are telling stories about their experiences of shipping Kmart products. It is funny as hell.

Diet Coke fits beautifully into one’s lifestyle — and so does its Slender Vender: The thinnest vending machine in the world. It fits where others can’t and may show up in a place you’d least expect. Discover how people react when they see it.