Creative Criminals


Greenpeace: Donate 1%

Posted by Rindert Dalstra - Category: Ambient, Outdoor
  • Company: Greenpeace
  • Agency: DDB
  • Country: Hungary Hungary

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A grid was drawn on the street and everybody could participate to draw a pre-designed image for Greenpeace with chalk. People received a blueprint of the design and this way they could easily recreate the design. Once the lines were drawn everybody could help to fill the design with coloured chalk.

“Help to preserve all colors of life. Donate 1% of your tax for the protection of environment through Greenpeace”


SIF: Odd creatures in short video

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Seattle International Filmfestival
  • Agency: Wongdoody
  • Country: USA USA

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For the Seattle International Film Festival, Wongdoody made a remarkably and odd commercial.
The video concludes strange creatures in a fantasy world.
I thought this ad was pretty cool to look at..


McDonald’s: Reflection

Posted by Rindert Dalstra - Category: Ambient, Outdoor
  • Company: McDonald’s
  • Agency: DDB, Sydney
  • Country: Australia Australia

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I came across this great ad made for McDonald’s by BBD. A clever idea to show that McDonald’s is open all night in that area. At first I thought it was from Eastern Europe country but the text is actually written in a way that if you see the reflection that it reads “Open All Night”.


Diesel: Global warming

Posted by Sander Janssen - Category: Awards, Print

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Two days ago bert posted a really cool campaign that won at the Cannes Lions last year.
This made me think of another campaign. It is a controversial print campaign from Diesel, they launched it in january 2007, and it won a silver lion in the category print at the Cannes festival two years ago.
In this campaign Diesel continues it’s strategy by provoking discussion of serious social issues, and adding a hint of irony to it. I do not think these images need any explanation…


Quiznos: Soft Porn Sandwich

Posted by Bert Callens - Category: TV & Cinema Film

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Everybody knows that involving beautiful (wo)men in a campaign keeps people watching longer.
But I’m not sure whether Soft Porn has the same effect? Probably it does, but it also will affect the image of the brand!

In this commercial you see two models eating a sandwich.. but in what way?
It’s like they didn’t ate for a week!



Many thought that this commercial was for Quiznos, the second largest sandwich chain in North America. Because on the bag you see a ‘Q’ which looks a lot like the logo of Quiznos.
But at the end of the commercial it seems to be a commercial for Playboy.

Many people in America find this commercial cheap and not done. They also point a finger at Quiznos, who claims it has nothing to do with this…
But it’s obvious this is a cheap trick to gain a lot of media attention for their new ‘Torpedo‘ sandwich.
And it works, because bad media attention equals free media attention



Actually I’d rather eat a burger with this lady.

Company: Playboy, Quiznos
Country: USA USA


Adobe: Not everything is as it seems

Posted by Sander Janssen - Category: Online

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This is an impressive ad for the new Adobe CS4 creative suite. I’m not sure what to think of it. But it surely has some really impressive computer/visual effects in it, and isn’t this what Adobe products are all about?


Pedigree: Bus shelters

Posted by Bert Callens - Category: Outdoor

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Pedigree, the company that manufactures pet food, has come up with a very creative outdoor campaign.
The campaign is held in Chile, at bus shelters. They show shocking images of dogs with no home.
It’s a campaign that wants to make people adopt ‘lost dogs’