Creative Criminals

Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.

Colgate is a toothpaste that is owned by a large american diversified multinational corporation.

Everybody knows them, you probably had them when you were a child: Toy Soldiers. Building armies and let them fight each other while making funny ‘beatbox’ noises.
Well, UNICEF does it again…
They thought of a clever direct mailing action. a typical packet of toy soldiers that once opened reveals that figurines are in fact children doing their the stuff that kids should be doing, and not being turned into child soldiers.

Tabasco is a hot, spicy flavored sauce. I always thought it was a ancient sauce that originated somewhere in Mexico. But it seems that is was invented by Edmund Mclhenny in 1868 in Louisiana, USA.

This great print ad shows that Tabasco is really hot because it turns the corn immediately into popcorn.

Imagine the news paper boy trows you one of these in your front yard. I think it’s a pretty cool idea, too bad it won’t work like this in the news stands because without the wrapping paper it’s just not that good.

Guinness recorded this remarkable spot in four different countries: New Zealand, Canada, Fiji and the U.K. They did not say how much the commercial cost, but the project required three months of preparation and more than 8,000km of scouting before filming began in Canada.



The production crew included the set designer from the third Lord of the Rings film. The set for the underwater scene took three months to build and the shot where grass is dragged into place, filmed in New Zealand on a disused bombing range, required army assistance.

This is a fantastic example of a good ‘typography’ or ‘kinetic writing’ movie. Every word is spoken and visualised at the same time. Nowadays this technique is used a lot, if just they were all as good as this one. I especially like the way they switch from one theme to another.

The film “2012” will be in theaters on November 13, 2009. The film explores the idea of a global doomsday event coinciding with the end of the Mayan Long Count Calendar.

To promote the film in Brazil they covered the subway Cantagalo in Rio de Janeiro with a 45 m² banner of simulation of a flood on each side. Too bad that they did not cover the ceiling as well…

Fernet Branca is a bitter Italian herbal apertif or digestif. The text that goes along with this advertisement is:

“This could have been an ad for sexy lingerie. But we bought the ad-space first. Life is bitter”

Mercedes-Benz is introducing ‘Splitvieuw’, navigation and entertainment in one screen. So you can navigate your way home and watch a movie at the same time. The way JVM illustrated this is really cool!

Audi used the freezing winters in Canada to promote their Genuine Wheel and Tire Packages. They used the snowmobiles as the profile on the tire. This idea has been used before by Mercedes, only they executed it differently.