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Safeguard Antibacterial Soap

Posted by Sander Janssen - Category: Print

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Whatever it’s touched, you touch.

This ad for antibacterial soap explains in a simple way why you should use this soap. It’s not the idea I like so much, because it’s been done before, but the artwork! You should definitely click on the images, this ad goes into full detail. Next time you pick something up from the ground you should definitely think twice…






Starsuckers

Posted by Bert Callens - Category: TV & Cinema Film

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In this new Michael Moore-type of documentary, the director Chris Atkins points out how tabloids work. How they invent the most unbelievable stories and how people are being manipulated.
On the 30th of October this documentary goes in premier, and I’m curious after this trailer!



Director: Chris Atkins
Film: Starsuckers
Country: United Kingdom United Kingdom


Porsche: Family Tree Panamera

Posted by Rindert Dalstra - Category: Online, TV & Cinema Film

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Porsche Cars North America and Cramer-Krasselt/Chicago have launched the integrated effort for Porsche’s first four-seat sports car the Panamera. To distinguish the Panamera from the competition and appeal to Porsche enthusiasts as well as potential newcomers, C-K and Porsche leveraged one of the brand’s most valuable assets: its heritage and history. To welcome the Panamera to the family and reinforce the Porsche portfolio.

For those of you who are car freaks this is an amazing Porsche commercial. Don’t forget to check out the specially made website for the Porsche history, philosophy, engineering and family tree.

Bert and Sander already both posted a car advertisement today so I had to as well.


Volkswagen: Classical Parts, Think small

Posted by Sander Janssen - Category: Print

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This is the new print campaign for Volkswagen Classical Parts, and as you can see it’s an almost identical copy of the 1950 ‘Think small’ campaign.

The cool thing they’ve done with this new campaign is altering the text on the bottom.

Take a look at the original body:
18 New York University students have gotten into a sun-roof VW; a tight fit. The Volkswagen is sensibly sized for a family. Mother, Father, and three growing kids suit it nicely. In economy runs, the VW averages close to 50 miles per gallon. You won’t do near that; after all, professional drivers have canny trade secrets. (Want to know some? Write VW, Box #65, Englewood, N. J.) Use regular gas and forget about oil between changes. The VW is 4 feet shorter than a conventional car (yet has as much leg room up front). While other cars are doomed to roam the crowded streets, you park in tiny places. VW spare parts are inexpensive. A new front fender (at an authorized VW dealer) is $21.75.* A cylinder head, $19.95.* The nice thing is, they’re seldom needed. A new Volkswagen sedan is $1,565.* Other than a radio and side view mirror, that includes everything you’ll really need. In 1959 about 120,000 Americans thought small and bought VWs.
Think about it.

In this campaign the tekst says this:
Our little car isn’t so much of a novelty any more. A couple of college kids don’t try to squeeze inside it. the guy at the gas station doesn’t ask where the gas goes. Nobody even stares at our shape. In fact, some people who drive our little flivver don’t even think 32 miles to the gallon is going any great guns. Or using five pints of oil instead of five quarts. Or never needing anti-freeze. Or racking up 40,000 miles on a set of tires. That’s because once you get used to some of our economies, you don’t even think about them any more. Except when you squeeze into a small parking spot. Or renew your small insurance. Or pay a small repair bill. Or trade in your old VW for a new one.
Think it over.

You have to admit, this is some genious copywriting.


Volkswagen: Dog Fish

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Volkswagen
  • Agency: DDB
  • Country: Brazil Brazil

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What happens if you go out and you leave your dog, alone with your fish..
Yes that’s right, you get a ‘Dog Fish’.
This is a wonderful commercial (january) of Volkswagen by DDB (and won some prices at Cannes Lions 2009).
I thought it was worth it to put it on our site!


Vintage Tuesday: Coca Cola

Posted by Bert Callens - Category: Vintage

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If we talk about Vintage ads, Coca-Cola can’t miss.. The world’s famous soft drink, available in almost every country in the world. The first Coca-Cola recipe was invented in a drugstore in Georgia by a man called John Pemberton. Then the first sales started at Jacob’s Pharmacy in Atlanta, Georgia, on May 8, 1886 and was initially sold as a patent medicine..



Nowadays Coke is the second most consumed drink in the world after water. And that’s not only because Coca-Cola is one of the best drinks in the world, it’s because their advertising campaigns were year after year a great success.

The first ad of Coca-Cola apperaed in 1890, featuring the young Bostonian actress Hilda Clark as its spokeswoman. She was an American model and a popular music hall songstress, but the thing that made her famous was this ad.
(1890, 1910, 1920, 1936, 1945, 1950)

Coca Cola is also the company who ‘made’ Santa Claus. Made is not really the correct word, but before used Santa in its commercials, Santa had green clothes. Because of Coca-Cola we know him now as an old robust man with red clothes.



To see some other TV-spots of Coca-Cola,


Ramon Rubial Fundation: Flags

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Ramon Rubial Fundation
  • Agency: JWT Spain
  • Country: Spain Spain

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The Ramon Rubial Fundation is a Spanish organisation which specializes in helping all Spanish people who left their country in the past. These forms of aid are very widespread from administrative work to information campaingns. This information campaign in particular is really nice! It’s just a simple idea, but the execution is flawless. Remember kids, don’t do drugs!


Greenpeace: Nudists on a gletsjer

Posted by Bert Callens - Category: Print, TV & Cinema Film
  • Company: Greenpeace Switzerland
  • Artist: Spencer Tunick
  • Country: Switzerland Switzerland

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“The melting of the glaciers is an indisputable sign of global climate change”.
That’s not the first time we hear something like that. But not everyone is willing to change!
Luckily there is still one non-profit organization that does everything to change peoples mind… Greenpeace!

Greenpeace Switzerland assembled 600 volunteers to do a photo shoot under Spencer Tunick, famous for his pictures of nude gatherings in public settings worldwide. (Like in Mexico City, where 18.000 people undressed themselves for the man)
The organisers said they wanted to demonstrate a symbolic relationship between the vulnerability of the melting glacier and the human body.

Nice work, I must admit..
After the video you can see some pics (for the fans, really good zoom-quality!)



Finansbank: accident

Posted by Sander Janssen - Category: Awards, Print

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The Turkish bank “Finansbank” is promoting their auto insurance with this print advertisement. It shows a billboard seen from the perspective of an upturned car. “Accident” is an award winning ad, it won a Bronze Press Lion at Cannes, and a Silver Drum in Portoroz, Slovenia this month.