The Planetarium Prague disposes of a new project system which shows to its visitors a suggestive view on the Universe, as if they would be the very part of it. Movemeent of the Universe inspired them to create a non-traditional, functional interactive model for whose inplemantation wthey used on revolving doors at a shopping centre.
The challenge was to create awareness for Lenor flower – scented laundry softener. They replace the flower buckets of the Romanian florists with Lenor bottle-shaped buckets, emphasizing the flower fragrances of Lenor softener in a free of charge and powerful way.
The idea came to life in the flower shops across Magheru Avenue, one of the Bucharest’s most circulated street; between 15,000-20,000 pedestrians per day.
With all the technologies we have today you can create amazing effects. This commercial made for Duracell knows how to use these techniques.
The mathematics used in this commercial are a bit wonky. They should have spent more time in their research lab but besides from that it is a nice commercial. Probably because it is about the limited Lamborghini Reventon Roadster.