Creative Criminals

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Coral: Decoration starts with colours

Posted by Sander Janssen - Category: Ambient

1 comment

Coral is a known producer of paint. To promote it’s premium decoration line they handed out coloured light bulbs. With these light bulbs aimed at a wall, people can see how much change a different colour can bring. It’s a sipmle idea but I think it’s really good.


Every 30 seconds

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Romanian Association for Promoting Women’s Rights
  • Agency: McCann Erickson
  • Country: Romania Romania

0 comments

This is an ad for the ‘Romanian Association for Promoting Women’s Rights’ and it’s a fantastic idea.

Every year, in Romania, more than 12,000 woman fall victim to domestic violence. This means a woman is abused every 30 seconds. A lot of people witness scenes of domestic violence. They dissaprove strongly of such behaviour but they don’t interfere in any way.
McCann Erickson Romania found a great way to deliver this message.
They inserted short clips showing examples of domestic abuse in a regular commercial break after every 30 second ad. Therefore what was supposed to be a regular commercial break became an ad for their info line.
At the end of the commercial break they showed this message: ‘A woman falls victim of domestic violence every 30 seconds. Call (0256) 293 203 and report the cases you’ve witnessed.’


National Council Against Smoking

Posted by Rindert Dalstra - Category: Outdoor

0 comments

“You wouldn’t ignore this warning. Why ignore them on cigarette packs?” is the slogan that goes along with these outdoor prints. And I must say they make an excellent point because almost everybody ignores the warnings on cigarette packs.


Looking for a school bus driver

Posted by Rindert Dalstra - Category: Outdoor
  • Company: Unkown
  • Agency: Unkown
  • Country: USA USA

1 comment

I came along these great ads on the side of a school bus. A school needs some new bus drivers and they found a great way to catch people’s attention.







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