Cardboard bed made by a Portugese hotel for people who have to wait for a flight

A series of posters at Belgian McDonald’s restaurants that call upon students for job openings. At first sight they look like typical McDonald’s product posters until you look more closely. They are all mistakes.

Nike installed pop-up shops in building entryways’ in neighbourhoods just outside Paris

Swedish brand created a wooden billboard to prove that it can endure 12 years of rain and wind

Weather machine simulated the weather back home to unsuspecting holiday-makers on a sunny beach abroad

Celebrating fights for human rights, instead of celebrating fights won in sports.

"If you get good grades, dad will take you to Burger King"

Seven iconic testimonies from real Adidas employees for their new employer brand campaign