Creative Criminals

What would you say if somebody asked you to drop everything and fly to Austin right now? Meet Roarke Boes. The one who was bold enough to say yes. He went with Doritos to the South By Southwest (SXSW) music festival and met famous rapper Ice Cube.

Have you ever went t a music festival? Well, chances are real that then you played with this giant ball, carried and pushed around by the crowd. Well HP came up with a great idea to put a photo camera inside the ball so everybody could be portrayed. In the ball a Wifi-antena was also installed so the video images could be streamed live on the big screens.

To promote a custom tailoring service, this special billboard was made. You can change the sizes of the model by pulling the arrows at the edges, this illustrates the tailer will fit every size. It looks hard to pull the edges though.

Oakley teamed up with Thinkmodo to create an innovative viral video campaign for Oakley’s new spokes person, pro golfer Bubba Watson. Bubba wanted something different than an ordinary golf cart, that’s why they’ve created this golf hovercraft. Who doesn’t want to cruise in this one at a golf court?

On the 12th of April, Facebook launches ‘Home’. A whole new way of interacting with your friends on your smarthphone. To tease the crowd a bit, they launched two commercials. Click read more to check out the second one!

Remarkable campaign from Adidas and Chelsea F.C., one of the better soccer clubs in England. They made a video where they poured all star players with blue paint. At the end the spot says “Pre-order your shirt now. It’s blue what else matters?”. The result is an impressive commercial featuring players such as John Terry, David Luiz, Fernando Torres and Juan Mata.

The world’s first petition-signing bionic arm, known as The Most Powerful Arm Ever Invented, has launched in aid of Duchenne muscular dystrophy (DMD). It was created to physically sign a petition on behalf of children with DMD who have lost the ability to write. The petition asks the Australian Government to match the monies raised and bring trials to Australia. The campaign is the result of collaborations between production and technology company, Finch; creative agency Havas Worldwide Australia working in conjunction with its PR arm, Red Agency; and digital agency, Reactive. Watch the making of after the break.

You will definitely stare at this commercial from the beginning until the end. The shots, the music and the narrator fit together beautifully. Especially the music gives this Lord of The Rings feel to it.

Using one of their latest features, Seat Germany saved taxi passengers money every time the driver used the brakes. The “Brake Energy Recovery System” is one of Seat’s most innovative technologies. It collects energy usually lost when a car brakes and then uses this energy when it accelerates again. So instead of being wasted, this energy creates significant fuel savings.

Very cool campaign from WWF Brasil. Together with their agency Grey, they gradually coloured the grass of a football field into a brownish colour during a soccer match between Brasil and Denmark, and thus make people aware in a very effective way of the deforestation that is going on every day.