For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn’t accept money, only Facebook likes. A simple, cost-efficient, interactive and very refreshing idea.
Pepsi: Like Machine59
Every basketball fan will love this short movie. Kyrie Irving, NBA-player at the Cleveland Cavaliers and Rookie of the Year, dressed himself in ‘Uncle Drew’, an old man that played basketball when he was young. When someone of a Street Ball co
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- Agency: TBWA, Brussels
- Country: Belgium
- Creative Director: Gert Pauwels
- Creative Idea: Diederik Van Remoortere
- Project Manager: Jan Casier
- Account Director: Yann Billen
- Digital Strategy: Rindert Dalstra
- Event Manager: Sharon Lavaert
- Front-end Developer: Alwyn Wymeersch
- Experience Design: Gilles Vandenoostende
- Animation Design: Frederik Severijns
- Graphic Design: Anthony Buyssens
- Studio Artist: Danny Jacquemin
- Production: Willy Hebbrecht
- Public Relations: Steven Verbeiren
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