Pepsi: Like Machine59

For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn’t accept money, only Facebook likes. A simple, cost-efficient, interactive and very refreshing idea.


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Credits(add credits)

  • Agency: TBWA, Brussels
  • Country: Belgium
  • Creative Director: Gert Pauwels
  • Creative Idea: Diederik Van Remoortere
  • Project Manager: Jan Casier
  • Account Director: Yann Billen
  • Digital Strategy: Rindert Dalstra
  • Event Manager: Sharon Lavaert
  • Front-end Developer: Alwyn Wymeersch
  • Experience Design: Gilles Vandenoostende
  • Animation Design: Frederik Severijns
  • Graphic Design: Anthony Buyssens
  • Studio Artist: Danny Jacquemin
  • Production: Willy Hebbrecht
  • Public Relations: Steven Verbeiren

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