The Peruvian Cancer Foundation has been having problems to raise money for children with cancer. So they went to look for money in the place where you would least expect it, in a prison. And it was a huge success. Inspiring outsiders to give money as well.
Peruvian Cancer Foundation: Searching for hearts25
To convince South-African children to wash their hands regularly, these awesome bars of soap were made. A toy was hidden in them, so children had to use it in order to get to the toy. This way they managed to avoid diseases to spread.
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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