Axe, the world most famous deodorant always has ‘erotic’ comercials. One time there is a chocolate man, being eaten by hungry woman, the other time a naked guy starts to dance in front of a fitness class, full of (coincidentally) beautiful ladies..
But it never gets old.. They still know how to make people laugh.

I’ve never saw a print ad of Axe before, until now.
Not so long ago Axe developped a small tube of deodorant that you can always take with you.
Of course it is the same connotation: if you spray Axe, you will definitely score.. Another brand would never get away with this, but Axe does..

Company: Axe
Agency: BBH
Country: United Kingdom

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