Cap 48: Wonderbra

Posted by Bert Callens - Category: Print

Company: Cap 48
Agency: Air Brussels – Paris
Country: Belgium

Remember the world famous Wonderbra-ad from around 2000, where the sexy girl asked the viewer to look at her eyes, not her breasts? Well, we can tell you, it was a huge succes.
Cap 48, a non-profit organization, wanting to improve the lives of people with disabilities, created the following campaign..
“Look me in the eyes. I said the eyes..”

2 Comments

Paul Martin on September 14, 2010

Fantastic ad. The feeling I get reminds me of this advert from BBDO:

http://theinspirationroom.com/daily/2007/dancer-reveals-anyone-can-get-breast-cancer/

Quest on October 31, 2010

OK… its a very good spin-off from the famous wonderbra campaign. But it also brings back memories to me. Years ago a same idea happened in the far east Europe. Famous sportspeople contributed their body parts for a drink and drive campaign. Not a spin-off. Great!Love it all!

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