City of Nettuno: Staying alive
Posted by Sander Janssen - Category: Print- Company: City of Nettuno
- Agency: Link, Anzio, Roma
-
Country:
Italy
The Italian city of Nettuno encourages people to drink responsibly with this print campaign. It shows an John Travolta/Elvis imitator who has been in a car crash, together with the copy “Staying Alive. Drink or drive. Stay sober and you’ll stay alive”.
They probably got their inspiration from this campaign released in 2008, but we can all agree the ‘Saturday night fever-effect’ is much cooler.
2 Comments
Great campaign – but think it might be in reference to John Travolta in Saturday Night Fever not Elivs.
ReplyDamn it, I think you are right about this. I will change it right away. Thanks a lot!
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