Coca-Cola: Smiley
Posted by Sander Janssen - Category: Print- Company: Coca-Cola
- Agency: McCann Erickson, Berlin
-
Country:
Germany
Keep it simple has always been a golden rule in advertising. With this print ad for Coca-Cola they are spot on. In line with the ‘open happiness’ campaign they didn’t have to search far to find inspiration. There is even happiness to be found in the Coca-Cola logo.
3 Comments
If you look on Coca Cola logo, you will see that this smiley is no part of it
Replyso what?? It’s genious. That’s clever brand marketing.. Like always with coca-cola..
ReplyWhat is amazing is how powerful the coke logo is. Everyone is going to see this and just see the coke logo and no questions. I questioned whether it was or not only after reading Jim’s comment and I had to go look it up for myself.
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