Focus 12 Rehab Centre: old junkies
Posted by Sander Janssen - Category: Print- Company: Focus 12
- Agency: Abbott Mead Vickers BBDO, London
-
Country:
United Kingdom
Today I’ve been digging some archives and found this print ad released in 2007. It’s an ad for ‘Focus 12′ a rehab centre in the UK. There are lots of ways to try to convice people to go into rehab, but this one is great. The ad is really shocking, yet it’s the truth: “There’s no such thing as an old junkie. Take back your future”. Besides the cool idea this campaign is an example of some good photography.
1 Comment
Fuck man..it’s fake!!
ReplyAdd a Comment