Creative Criminals

Everyone knows these hilarious profile pictures on Facebook, Twitter and Messenger. People are doing a lot of effort to look better on their profile picture than they do in real life. For this campaign they’ve found a genious slogan to promote Gold’s Gym: What you leave out of Twitter, put it into Gold’s Gym. In other words, if you are ashamed of yourself and want to hide this from others, just go into a gym and do exercise.