Lazer is a brand of bike helmets. In this print ad they show how strong this type of helmet is because his upper head is the only part that is not casted. It clearly did not get damaged in the accident. Once again Duvalle Guillaume gets all the credit for making this great advertisement.

Look closely, the guy has a beerbelly. My guess is he like Heineken.



Company: Lazer
Agency: Duvalle Guillaume
Country: Belgium

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