Lego: Imagine
Posted by Sander Janssen - Category: Print- Company: Lego
- Agency: Brad
-
Country:
Canada
Remember this campaign for Lego from 2011? Well this campaign continues in the same line. Just leave it all to your imagination. An idea can’t be any simpler than this.
1 Comment
Overall very nice but the red brick really threw me… if it was orange I would have quickly gotten it was a ‘fish’ (a goldfish, perhaps) but a red fish in a fish bowl? Not immediately clear. Was it a helmet? A ball? But overall they need to expand and grow the previous campaign or change to a new one; this is just a variant of the previous one and not much else.
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