LifeYoga: Sweat
Posted by Bert Callens on January 3, 2010 1 comment
Yoga refers to traditional physical and mental disciplines. Originally it’s from India, but the last decade Yoga became a way of living for many from all over the world.
LifeYoga, a yoga-club in Hong Kong is specialised in “Bikram yoga”, a series of poses carried out in a room maintained at the temperature of 105 degrees Fahrenheit or 40 degrees Celsius. By doing Bikram, the body becomes more flexible and rid the body of toxins.
LifeYoga and Leo Burnett made this spicy and eye-cathing campaign to convince people to try it out. “Sweat Off Your Flab. Hot Yoga at Life Yoga”.
Company: LifeYoga
Agency: Leo Burnett
Country: 
Hong Kong
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January 4, 2010
To me Yoga is something pure and clean. And when I look at these ads I see ketchup. Stains. Not pure and clean.
So for me this doesn’t work.