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Nescafé: ZZZZzzzz

Posted by Rindert Dalstra - Category: Print

2 comments

This is a remarkable print advertisement for Nescafe that lays emphasis on the human’s need of coffee as the first thing in the morning. The advertisement interestingly showing lines of the letter ‘Z’ which signifies the sound made when we sleep by inhaling and exhaling. In the last line ‘Z’ starts straightening to the letter ‘N’, eventually it will say ‘Nescafe’. The tagline that goes along is: Nothing wakes you up as Nescafe.



Nescafé: ZZZZzzzz, 4.4 out of 5 based on 18 ratings

2 Comments

Manal Assaad on

This is boring actually. They could’ve done a much better job.

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Marcus Osborne on

The tagline doesn’t make sense. And anyway, I wake up as me. There may be times when I wished I didn’t but that’s for another day! I would have made it more interactive. Like those posters in the 70s, if you looked at one spot in the middle of the image and didn’t blink, eventually you saw a canabis leaf – I’d make this the same sort of thing.

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