Organic Baby Food: Green Poo
Posted by Bert Callens on July 17, 2010 5 comments
Leo Burnett made this strinking campaign for a Baby Food company in Hong Kong. They claim that by giving babies organic food their poop would smell a lot better. Almost as good as green environments, can anyone confirm this?
Company: Organic Baby Food
Agency: Leo Burnett
Country: 
Hong Kong
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July 18, 2010
So let me get this straight, they want parents to feed their kids organic food with a USP that their poo will smell better?
I don’t know what I should be worried about, the creative agency, the product or the parents.
July 18, 2010
It’s a nice idea, to remember maybe those who live in the city what the country side is like.. at least from this ad’s photos.
July 18, 2010
ok. l have to agree with Abhishek…
July 19, 2010
Looool – having feed my daughters with organic food all the time when they were babys (actually most baby food is organic by default) I feel quite competent to give an answer:
Definetely NO!
July 19, 2010
I would also like to state – as a parent of two – a green poo is a reason to be worried. That was my first reaction to the ads.