Peugeot: Airbag
Posted by Sander Janssen - Category: Print- Company: Peugeot
- Agency: Loducca, São Paulo
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Country:
Brazil
A real fun print campaign was made for Peugeot. You have to smash really hard on the first page, the impact causes a little airbag on the next page to pop out. A great way to illustrate the way an airbag works.
2 Comments
Realy awesome idea! I was just wondering how hard was it to find that supplier from China?
ReplyIt seems totaly sci-fi to try something like this from eastern Europe
It is a cool idea, however it’s hideously wasteful.
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