Creative Criminals

Playstation: Touch both sides

Posted by Sander Janssen - Category: Print
  • Company: Playstation
  • Agency: TBWA, Paris
  • Country: France France

2 comments

‘Touch both sides for added enjoyment’ with the Playstation Vita. A rather tacky visual is used to illustrate this. But in a certain way it works and will definitely get the attention of their target audience.



Playstation: Touch both sides, 2.8 out of 5 based on 39 ratings

2 Comments

Tina on

This is just a sexist ad. Good to know Playstation doesn’t want me as their customer.

Reply
Rebecka on

51 % of the world population, and our money is no good to Sony? I’m a gaming woman who will spend my money elsewhere until they rectify their sexist approach.

Reply



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