Everybody knows Smart, the automotive brand of Daimler AG and manufacturer of microcars and superminis. The idea behind the car was to create a vehicle easy to park and short enough to allow “nose-in” parking. Its length of 250 centimeters would equal the width of a regular parking slot. The ideal car for in town!
And small cars are fuel efficient, very efficient..



Company: Smart
Agency: BBDO, Montreal
Country: Canada

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