Tck Tck Tck: Sky
Posted by Sander Janssen on November 22, 2009 2 comments
TckTckTck is a brand of ‘The Global Campaign for Climate Action’. GCCA is founded to build a climate deal in Copenhagen this December, it’s a collaboration of International NGOs. For al the publicitywork for GCCA the name TckTckTck is used, this name indicates that “time is running out”
We’ve seen another Tck ad passing by some time ago. The graphical work in this campaign is better, I just don’t really like the slogan: ‘What they do happens to us. The powers are the main cause of the changing climate. Let’s demand a fair agreement in Copenhagen.’
Maybe it’s the translation? Can anyone tell me if the original Spanish slogan makes more sense?
Company: TckTckTck
Agency: Francisco Espinosa, Mar del Plata
Country: 
Argentina
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November 25, 2009
it translates to:
“what they do happens to us or affects us” – closest translation i believe.
“the major world powers are mainly responsible for (acting on) climate change”
“we demand a fair agreement at Copenhagen”
hope this helps you understand this ad better!
November 25, 2009
Thanks Diana!
This translation is much better than the one I found, now it makes more sense to me.