VW: Less Danger for You
Posted by Rindert Dalstra - Category: Print- Company: VW
- Agency: DDB, Düsseldorf
-
Country:
Germany
Volkswagen introduces the five star safety rating of the VW Golf. These three print advertisements tie the “Less Danger to You” tag mine to a moose surrounded by takeaway food boxes (more late nights for us), a rock surrounded by waste paper bins (more brainstorming for us) and a tree surround by coffee cups (more meetings for us).
1 Comment
Even as I read this post, look at the ad and get an explenation – I’m still quite positive the general population won’t get these.
This is advertising for advertising people.
It’s not a irrelevant idea. It just isn’t visualized in a way everyone can decode it (in the time you generally spend looking at an ad).
Sad really, because the perspective of the idea is good.
It’s just forced.
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