Wieners+Wieners: Think well, write badly
Posted by Sander Janssen on December 17, 2009 2 comments
When you browse through the book ADC Annual 2009 (Art Directors Club) you will find an advert for Germany’s largest proofreading service in the advertising industry. You first see a normal long copy on a red background with the title: “Copywriters think well”. However when you turn the red transparent page you will see that a lot of corrections are made to the text. They were not visible at first because the correction were made in red but now it reads “Copywriters think well – but write badly”.
Company: Wieners+Wieners
Agency: Grabarz & Partner Hamburg
Country: 
Germany
No related posts.
| Share this: |  |
 |
 |
 |
December 17, 2009
I think that the idea (for this advert) is great, but as a copywriter, would have to say that I’d expect all of my work to have no mistakes in it when I submit it! I’m paid to write correctly – I would never dream of making a typo or a spleging mistake (ho ho)
December 17, 2009
I agree Callum