The pencil test is an informal test for determining if a woman needs to wear a bra. A pencil is placed in the fold between the breast and chest. If the pencil does not fall, the woman has “failed the pencil test” and needs to wear a bra.

In this case wonderbra used the fold between two pages of a magazine to promote their push-up bra.



Company: Wonderbra
Agency: Saatchi & Saatchi, Stockholm
Country: Sweden

Related posts:

1. Wonderbra: Oranges
2. Wonderbra: umbrella
3. Wonderbra: Double D