Wonderbra: Pencil

Posted by Rindert Dalstra on December 6, 2009 No comments yet

The pencil test is an informal test for determining if a woman needs to wear a bra. A pencil is placed in the fold between the breast and chest. If the pencil does not fall, the woman has “failed the pencil test” and needs to wear a bra.

In this case wonderbra used the fold between two pages of a magazine to promote their push-up bra.



Company: Wonderbra
Agency: Saatchi & Saatchi, Stockholm
Country: Sweden Sweden

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Rating: 4.0/5 (7 votes cast)
Wonderbra: Pencil4.057

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