Red Stripe: Music in corner Shop26
An ordinary looking East London corner shop was hacked to play a familiar tune whenever anyone picked up a Red Stripe, much to people’s surprise. People did not knew what was happening at first, but it didn’t take long before everybody was dancing.
To launch the new formula of the flavors of Smirnoff Caipiroska, the brand created bottles with a diagonal perforation and with the texture of the fruits (lemon, passion fruit and berries. When opening the bottles, consumers could feel the unique experien
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