Grandma Hilda couldn’t drive her old Renault 4 anymore because she was too scared. So she gave it away to a Renault Facebook fan who could guess where she left her keys. Every week she gave a tip to help the fans in finding the key. All this was brewed into a nice story to connect with the fans. Nostalgia and storytelling combined to excite in a fun way.
Renault: Grandma Hilda16
A social interactive live stream on Facebook connects the online and offline world in the newest social media campaign of Renault. Online likes measured the passion for the new Renault Clio. Offline, a heaver construction with the car on one side and a Fa
In 2011, for the second year in a row, the Red Bull Racing team, equipped with a Renault engine, won the F1 Constructors’ World Championship. In honour of this double win and the achievements of Renault engines in F1, the brand and its agency Publicis Con
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