The Belgian national football team, the red devils, missed out every major tournament the past decade. Fans got disappointed and stopped believing in their team. Until Boondoggle, a local agency came up with “The Challenges” where the players challenged the fans. The campaign was an instant hit, the last match the stadium was filled with over 45.000 fans, setting the all time record. They even had one section fully filled with women, never seen before..
Royal Belgian Football Association: The Challenges16
Soccer has become the stage for recurring racist demonstrations. Asics created a way to get this problem under the attention. They chose soccerplayer Loco Abreu to wear a white and black soccershoe during a match. Watch the video to see the result.
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