Royal Belgian Football Association: The Challenges16

The Belgian national football team, the red devils, missed out every major tournament the past decade. Fans got disappointed and stopped believing in their team. Until Boondoggle, a local agency came up with “The Challenges” where the players challenged the fans. The campaign was an instant hit, the last match the stadium was filled with over 45.000 fans, setting the all time record. They even had one section fully filled with women, never seen before..

Related Posts

Fire extinguisher

Senai: Fire extinguisher

Read more / View 1 image

Senai: Fire extinguisher

To promote diving courses, the copywriter Damilo has created an installation using the wall behind a fire extinguisher.

Boots against racism

Asics: Boots against racism

Read more / View 1 video

Asics: Boots against racism

Soccer has become the stage for recurring racist demonstrations. Asics created a way to get this problem under the attention. They chose soccerplayer Loco Abreu to wear a white and black soccershoe during a match. Watch the video to see the result.

Awards won (add award)

Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.

Leave a comment

You must be logged in to leave your insights. Login or register.


Credits(add credits)

Tip us

Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!

Show some love?

You must be logged in to love a campaign.

Show some love?

You must be logged in to love a campaign.


Email address:


(Forgot password?)

Remember me

Login No account yet? Register