Smart: Eball33

This campaign made by BBDO, is a Smart Car controlled “pong” gaming installation, created to showcase the responsiveness of the new, third generation, electric Smart Car.

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Smart: Little Billboard

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Smart: Little Billboard

In keeping with smart car’s low impact on the environment, BBDO created low impact billboards. Miniture sized street advertising that celebrates the beauty of being small.


Smart: Offroad

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Smart: Offroad

A smart insight from Smart cars. They are trying to go off road with a little Smart Fortwo, but it doesn’t go so well. The campaign ends with a no bullshit tagline: as good off road as an offroader in the city.

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