Sport Club Recife: Immortal fans19
Sport Club Recife is known for having some of the most passionate fans in Brazil. They are fans from birth to death. Ogilvy Brazil pushed their passion further as no other football team has done before, by creating a new kind of fan: the Immortal Fans. Their hearts, eyes, lungs… could keep cheering for Sport Club Recife even after death. This campaign won a grand prix in the category promo and activation lions in Cannes.
Soccer has become the stage for recurring racist demonstrations. Asics created a way to get this problem under the attention. They chose soccerplayer Loco Abreu to wear a white and black soccershoe during a match. Watch the video to see the result.
Awards won (add award)
Cannes Lions - 2013 - Silver - Direct
Cannes Lions - 2013 - Bronze - Direct
LIA Awards - 2013 - Gold - Non-Traditional
LIA Awards - 2013 - Gold - Integration
LIA Awards - 2013 - Silver - Digital
LIA Awards - 2013 - Bronze - Non-Traditional
LIA Awards - 2013 - Bronze - The NEW
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!