St John Ambulance: Helpless30

This very emotional advert for St John Ambulance will definitely make you think twice about life. The commercial depicts a man and his fight against cancer, sadly ending in an ambulance.


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First Aid

St John Ambulance: First Aid

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St John Ambulance: First Aid

With the following campaign St Johns Ambulance wanted to show people the importance of first aid. Many people do not know what to do when somebody is in danger. With a simple action you can save a life. The interactive campaign was held in cinemas and thi

Break the Barrier

St John Ambulance: Break the Barrier

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St John Ambulance: Break the Barrier

This ad is aimed at people who don't have first aid training, and shows how helpless this can make you feel. It is a highly emotional depiction of a parent's protective instincts for her child. It's confronting, but not as confronting as the thought that


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