BrazilTo promote the limited edition of the Absolute bottle Glimmer in 2010 an amazing idea was created with typography and light in Brazil. The whole concept will be explained in the following video.
Today we present you the LIA Awards winners of 2010 in the category Integrated Campaigns.Watch all the winners after the break.
The following campaign was made for one of the smaller banks in Belgium, ING and got awarded Silver LIA. It is hard to convince youngster to open a new bank account. So a rich lady was created that passed away. She gave €10 to each teenager that opened a bank account over at ING.
The London International Awards got awarded last Monday at the Troxy in London. The following weeks we will give you all the results starting with the awards for the best billboards.
Watch all the winners after the break.
ING Direct is a popular web bank. They pioneered a new way to handle relationship with their clients by providing on an easy to use digital platform. They used the following tagline “our clients are our best advertising” in a pretty direct way. The bank built human interactive billboards to let real clients dialogue with potential clients passing by. This is a Gold LIA Award winner.
