The film “2012” will be in theaters on November 13, 2009. The film explores the idea of a global doomsday event coinciding with the end of the Mayan Long Count Calendar.

To promote the film in Brazil they covered the subway Cantagalo in Rio de Janeiro with a 45 m² banner of simulation of a flood on each side. Too bad that they did not cover the ceiling as well…



Company: 2012
Agency: Espaço/Z, Rio de Janeiro
Country: Brazil