Creative Criminals

When the Swedish mobile operator 3 wanted to promote their “Pocket WiFi”, a portable WiFi router, they used an unexpected media channel – WiFiIn the Stockholm Central Station they set up a WiFi hotspot and made it public. Then they named it ”Looking for WiFi?” and when people connected to the network they were redirected to a web page where the local 3 Store asked if it was not about time getting your own WiFi.
Simple, but effective..

British mobile network Three launched a funny commercial starring a moonwalking Shetland Pony. They want to prove that it gets what its customers want. The video is made to go viral and the agency also made some accompanying digital elements where the let you remix your own pony video.