Creative Criminals

Last year, Red Peak Branding conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 they chained a fully loaded bike – bells, basket, lights and more – to a post along a busy Soho street. They took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes.

The medium is the message, 365 different commercials in one year does give the impression that IKEA is a dynamic store with endless amounts of different products.