Creative Criminals

LG now offers the possibility to surf on Facebook in 3D. Together with Perfect Fools, they wanted to find a new way of reinforcing the notion that the best things in life are even better in 3D. The result is ‘LG 3D Studio,’ an experimental platform set up to explore new possibilities of 3D experience.

The brief for this campaign was to create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D. The agency created a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets of Star Wars.

For the launch of its first 2 SIM card smartphone, Samsung did something unprecedented: a mapped projection on an human face. This video uses exclusively the video mapping technique to build several characters on an human face. The images were projected directly over an actor, as in a canvas.

Here is something you don’t see often. 3D projection on buildings is boosting the last few months, but it is a manner of time before brands will rush into this project, water projection. Projecting video images on spraying water, in this case for the launch of the new Jordan Melo M8.

In the beginning of 2011, Google launched their search application, an app with many possibilities such as Google Goggles and the voice search. Now they’ve decided to make a campaign to promote this wonderful application called Uncover your world. Therefore they made a mobile website with a creative interface.



The mobile website consists out of 3D buildings next to each other where you can swipe through. When clicking on a building, a mini-movie starts to play about one of the possibilities of the new search application. They even created mini-games within the website.
In the video you can see how they’ve created this impressive website, which goes further as you think..

HP’s new ‘Killer sound’ campaign featuring London band Plan B demonstrates HP’s new amazing 3D sound on their Envy laptop range by breaking down his hit single ‘She said’. With ‘Beats audio’ software, music takes on a depth that you just don’t get with standard laptop setups. When you pair this with the bundled Beats Solo folding headphones you really can hear the music coming from all around you, just how the artist intended it to be.

From the 1st July 2011, for the first time in 125 Championships of this prestigious tournament… the best tennis action will be aired live – in 3D – at cinemas across the globe. The men’s and women’s final plus the men’s semi-final, all screened in glorious 3D. Never before has it been possible to have such an immersive tennis experience. It’s time to feel every serve, every net-cord and every near miss. It’s time to really feel part of the action.

London Wasps’ official betting partner, 188BET, enlisted the help of Dave Walder, Simon Shaw, Riki Flutey, Joe Worsley, Serge Betson, Rob Webber and Ben Broster to fight a weyr of dragons that invaded Twickenham! 10 baby dragons and a final enormous dragons had to be slain in order to free up the stadium in time for the St. George’s Day game against Bath.

This outdoor campaign from Hyundai is really something.. It incorporates a new and REAL Hyundai Accent, suspended on the side of a building in Kuala Lumpur, Malaysia. With 6 HD-Projectors they map a 3D reality-scene where the car drives through a futuristic, computer generated cityscape..
For the making of, click ‘Read More’!

The beginning of every good campaign starts on a blank sheet of paper. In this commercial the magical world of origami unfolds and grows in front of your eyes. This stunning 3D video was crafted by hand and filmed in stop-motion — resulting in the world’s first 3D advert.
Check the making of after the jump!