Creative Criminals

During the night life-sized, self-luminous wild animal figures were put on the sides of roads – roads with frequent traffic but no lighting. This stunt allowed the target group to experience the benefits of the Audi Night Vision Assistant – without owning an Audi themselves.

For the forthcoming El Clasico match between Real Madrid and FC Barcelona, Audi drops a new visual highlighting the biggest rivalry in football. The German car company used two Audi A1’s to shape two football players on the track via tactically positioned tire marks.

Advertising agency BBH London and director Sam Brown are the creatives behind this beautiful black & white TV spot for Audi A1. It almost looks like art. The tagline that goes along is: Small Car, Big on Audi.